Tasked with creating online engagement for Maple Leaf's site, we asked guests to engage with the site by signing up to take the Pledge and Upgrade their Summer by picking up the season’s hottest handheld: a delicious hot dog!


1. Land on the Pledge page on Appehtite.

2. Read the Pledge, then type your name under the hot dog.

3. Your name will be drawn onto the wiener in either ketchup or mustard.

4. Share your Pledge image on social media to get another Grand Prize entry, plus an entry for the 9 weekly prizes and bonus entry for e-mail signup.

5. You can see via a counter how many other Canadians have taken the pledge!